Decoding Brands
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The Rise of Private Labels
In recent years, private label brands have quietly gained significant traction, emerging as formidable competitors to long-standing household names.
Sep 12, 2024
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Parth
The rise of Distributor's Brands (DOBs)
Chapter 4: From private labels to store brands
Sep 11, 2024
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Parth
[Book Notes] Chapter 3: The New Strategic Brand Management
Brand and business building
Sep 11, 2024
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Parth
[Book Notes] Chapter 2: The New Strategic Brand Management
What is branding, brands as a genetic programme, brand ‘contract’, product vs brand, flagship products, advertising products through the brand prism…
Sep 11, 2024
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Parth
Coming soon
This is Decoding Brands.
Sep 11, 2024
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Parth
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